1.0Everything Mediahttps://everything-media.comadminhttps://everything-media.com/index.php/author/em_admin/rich600338<blockquote class="wp-embedded-content" data-secret="PEeSFApduC"><a href="https://everything-media.com/index.php/2021/11/18/video-audience-measurement-framework/">The Video Audience Measurement Framework</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://everything-media.com/index.php/2021/11/18/video-audience-measurement-framework/embed/#?secret=PEeSFApduC" width="600" height="338" title="“The Video Audience Measurement Framework” — Everything Media" data-secret="PEeSFApduC" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://everything-media.com/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://everything-media.com/wp-content/uploads/2021/11/video-audience.jpg1080724[vc_row][vc_column][vc_column_text]We measure video audiences primarily to: Understand preference for different types of content Measure exposure to any advertising that has been placed adjacent to or embedded within that content so that it can be priced fairly As the modes of access to video content  (in terms of both, distribution and devices) and advertising increase, the […]